In a new poll bound to have Latin scholars drooling, Toyota is asking consumers: "What do you call more than one Prius?" The marketing campaign is tied to the debut of the Prius sub-brand and the introduction this week of the Toyota Prius V and Toyota Prius C concept at the 2011 Detroit Auto Show.
As of Friday morning, 40 percent of the online voters liked "Prii," while "Prien" was the least favorite. Toyota is limiting the choices to five options: Prius, Priuses, Prii, Prien and Prium. Votes can be cast at Toyota's Web site.
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